Winner of Connect to the Crowd


CoVince winner of Connect to the Crowd

CoVince won the Reimagine Football contest for the theme Connect the Crowd.

Out of 67 entries from 22 countries, twelve companies were given the opportunity to pitch their idea in Manchester. The challenges were divided into two categories. In the ‘Connect the Crowd’ category, Reimagine Football was looking for ideas for building (online) communities to optimize the fan experience and personalize it at the same time. In the second category, ‘Excellent Stadium Experiences’, the focus was on optimizing the customer journey during a stadium visit. The central question was how a stadium visit can be optimized for visitors of all ages in terms of both safety and experience.

European football organizations, including the KNVB, the Johan Cruijff ArenA, UEFA, City Football Group, and AFC Ajax, have joined forces again to tackle joint challenges in the football industry. The organizations, united under the flag ‘Football Innovation Platform’, organize three innovation challenges per year.

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