Your favorite spot
The music and events industry is going through difficult times. Since the outbreak of the pandemic, thousands of events around the world have been canceled, and waking up with news of cancellations has become the new norm. We want to support artists and event organizers by bringing the events virtually and indoors in a cross industry format.
We think Spotify can be the connector for many artists, event organizers and fans.
Spotify Virtual Festival: Spotival
Spotival is a virtual festival where you can enjoy performances by all kinds of artists, visit different areas and meet your friends.
Experiences vary from audio, video interactive video, 360 video, 3D environments, (semi) live streams and 3D environments. It is possible to switch to different devices with 1 account; smartphone, smartphone VR, pc, VR / AR headset and even an interactive 4D cabin. Thanks to integrated payment modules, it is also possible to make virtual purchases and donations at different levels – before, during or after an event or experience. Consider, for example, buying a beer at the virtual bar (which is actually delivered at home, with a slight delay 😉) to a t-shirt of your favorite artist.
The virtual Spotival is also a great start for a Spotival edition in real life, when the events are allowed again. View the options in the videos below.
Your favorite spot this season: The QuaranTent
An online and offline merchandise product in one, and your favorite spot this season:
The QuaranTent is not just any tent: with logos on the tent you can retrieve digital content with a smartphone (such as a QR code). The content on the tent can be customized, such as logos of artists or other brands. The tent is multifunctional, it’s at the same time a Green Screen, which you can use to create cool content. And since the Spotify logo is green, this is of course a ‘match made in heaven’😉
The daily support content can be shared via music / audio, videos and, if desired, live streams, 360 environments etc. Also consider digital content from third parties with which event organizers usually do business. The QuaranTent keeps you in touch with your fans (your tribe) and we build a worldwide community. In addition, users can create their own avatar and share photos of their home experiences through a special tribe wall and other social media channels. Besides this exposure, it is also possible to add donation options to the content.
The virtual festival and merchandise product contribute to increasing fan engagement, online sales and brand activation. Through the cross-sector approach, we create new co-creation models and revenue models and we ensure a sustainable, future-proof music and events industry, both during times of crisis and beyond.
Let’s join forces!